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The Brand Manager will act as the day-to-day "General Manager" of an upcoming Marcus Samuelsson CPG business, owning multiple critical aspects of pre/post-launch, including the following. - Commercialization: Partner with co-manufacturing team to commercialize primary items (2025) and future innovation pipeline (2026+)
- Marketing Plans: Develop and execute 360 marketing launch plans, inclusive of PR, media, social, in-store, and experiential, in conjunction with internal and external marketing partners
- Forecast: Partner with Sales and Finance leads on forecasting demand for the business + partner with the co-manufacturer to ensure production needs are properly managed
- Sales Liaison: In partnership with the Sales Lead, the Brand Manager will assist/lead the following critical aspects of a retailer's new item set-up process:
- Lead new item paperwork and forms, cost sheets, spec sheets, nutritional info, and marketing collateral to retail/distribution partners
- Manage timelines for authorizations, slotting, promotional calendars, and category review cycles
- Ensure compliance with retailer and distributor requirements
- Innovation: Build the multi-year innovation pipeline aligned to growth strategy and business targets
- Day-to-Day Lead: Manage budget, team meetings, Shopify site, etc...
Additional Details - Team mem Brand Manager will regularly engage with the larger CPG team: Business lead, sales lead, finance lead, creative team, external agencies, co-manufacturer, and others. Opportunity exists to engage with investors, retailers and additional partners as well
- PT / FT: Open to full-time or fractional support
- Geography: New York City and adjacent areas preferred
- Experience: Previous 3-5 years of CPG experience (focused on food & beverage) is preferred
Job Type: Full-time Pay: $70,499.98 - $84,903.20 per year Hiring Manager: CPG@samuelssongroup.com Benefits: - 401(k)
- Dental insurance
- Flexible spending account
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Work Location: In person We are an Equal Opportunity Employer and treat all applicants for employment equally based upon job-related qualifications and without regard to race, sex, color, age, sexual orientation, gender identification, marital status, military or veteran status, national origin, disability, religion, political activity, or any other characteristic protected by law. Disclaimer: This job description may not be inclusive of all assigned duties, responsibilities, or aspects of the job described, and may be amended at any time at the sole discretion of the Employer.
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MARCUS SAMUELSSON RESTAURANT GROUP 
Dec 10, 2025