Chief Advancement Officer (CAO)

Summary: This position plans and leads revenue, marketing, and partnership efforts. As a member of senior management, it contributes to the development of the organizations plans, strategies, and goals. The Chief Advancement Officer (CAO) oversees, provides leadership for, and is responsible for the success of the organization's fundraising, marketing, and communications initiatives and activities.

The CAO leads a multifaceted development and external affairs operation, including major individual gifts, foundation and government grants, corporate sponsorships and grants, events, annual giving, endowment and planned gifts, direct marketing, communications, and public relations.

Qualifications and Skills:

• College degree with 8-10 years of revenue-generating experience.
• Demonstrated experience with and knowledge of the grant-seeking process, including grant writing, submission, and reporting.
• Proven track record in fundraising from diverse sources.
• Excellent interpersonal communication skills, energy, and enthusiasm with the ability to build long-term relationships and represent the organization to external audiences.
• Outstanding verbal and written communications skills, including the ability to write and present fundraising materials to a diverse set of audiences.
• Leadership Team Responsibilities:
• Serve on the Leadership Team and collaborate in setting goals, objectives, progress on performance, coaching, and evaluation, all on an ongoing basis.
• Work as a member of the Leadership Team to determine Birmingham Greens long-range vision.
• Actively participate in the creation, implementation of, and progress on Birmingham Greens multi-year plan and annual plan.
• Advancement Responsibilities:
• Set the strategic vision for fundraising, donor stewardship, and growth.
• Create and nurture long-term relationships with current and new funders.
• Personally participate in top-level fundraising Birmingham Green activities, including planning, cultivation, and solicitations.
• Ensure the stewardship plan is followed so donors feel engaged and appreciated, and ensure funders are well stewarded.
• Oversee management of prospect lists and monitor and analyze forecast pipeline.
• Oversee and ensure the maintenance of the database, ensuring the accuracy and timeliness of information (capture and create Birmingham Green action items, all major interactions, personal information, relationships).
• Partner with Finance to enhance and maintain gift processing policies and procedures, as well as to ensure thorough and accurate record-keeping.
• Oversee Birmingham Green branding and messaging.
• Create and implement an omni-channel digital marketing strategy.
• Develop a pipeline of speaking opportunities locally and nationally to raise Birmingham Greens profile and its innovative approach.
• Oversee creation of all written fundraising materials, including grant proposals, reports, appeal letters, marketing materials, event invitations, etc.
• Generate positive press coverage.
• Ensure appropriate measures are taken within marketing and communications to protect client privacy and staff safety.
• Community engagement event strategy and execution.
• Oversee crisis communications and response.
• Establish strong relationship with Board members and engage with them, as appropriate, to support Advancement strategy.
• Develop revenue reports for the Board and make presentations at Board meetings.
• Essential Functions:
• Supervises department personnel; assigns duties and evaluates staff performance.
• Writes, reviews, and updates policies and procedures. Prepares and submits administrative reports.

Completes questionnaires and government agency reports and provides information as requested by the CEO.

Requisitions supplies and equipment and participates in fiscal planning.

Maintains strict ethical professional behavior and maintains confidentiality. Exercises good judgment and tact at Birmingham Green when dealing with staff applicants and others. Represents the facility and its policies to applicants and employees in a positive manner.

• Maintains professional growth through attendance of in-services, seminars and certification.
• Supervisory Responsibilities:
• Marketing and Communication Contractors
• Philanthropy Services & Grant Management (TBD)
• Performance and Professionalism Maintains professional presence when representing Birmingham Green. Exhibits degree of professionalism consistent with standards in performance, behavior, and appearance. Maintains resident confidentiality and privacy at all times according to Birmingham Green policies and procedures, using discretion when discussing resident matters and HIPAA regulations. Exhibits professional standards through appearance and demeanor consistent with Birmingham Greens standards; always dresses and grooms appropriately. Demonstrates a thorough knowledge of work assignments; performs assignments in a manner to meet quality and timeliness objectives. Always complies with applicable safety policies and procedures as prescribed by the organization, as well as government regulations.
• Plans and completes duties with minimal direction from supervisors.

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